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Good Society > Published by Guest, April 28th 2011 at 11:23 am

Unofficial Yes to AV campaigners are achieving success from the grass-roots

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Matt Wootton studies cognitive policy with his colleague Rupert Read at the Green Words Workshop

While the official Yes to Fairer votes campaign has been criticised for an overly-conventional approach, unpaid and un-aligned campaigners have been coming together via the internet to produce videos, leaflets, games, postcards and events, overcoming the barriers of distance and anonymity.
One Facebook page has nearly 4000 fans.

Another Facebook group of which I am a member has been responsible for, amongst other things, producing a YouTube presence called “The People Say Yes”. Output so far includes a talking dog (Victor the AV Dog) with five different video messages about AV, who waves a little union jack on the end of his tail; a sober animated video showing how, contrary to the No campaign’s claims, AV is bad news for the BNP; and a video of the Jackson 5 song “ABC” with the Jackson brothers wearing Yes to AV rosettes, dancing on Westminster Bridge and singing: “That’s AV, it’s easy as 1 2 3”.

All our uploaded videos can be seen at The People Say Yes, YouTube page. One particularly fun campaign tool that you won’t find on YouTube is Let ‘Em AV It, a flash-powered online game where you take control of a friendly little Yes campaigner struggling to get his vote to the ballot box whilst battling the likes of a pixellated Ken Clarke, Rupert Murdoch and Nick Griffin. Stephen Fry has been playing it, and he tweeted as much.

There is also my own Yes! Postcards site , with over 50 different Yes-themed postcard messages. Our group is also collecting and “favouriting” other unofficial campaign efforts such as a video by one “C.G.P. Grey” who explains the Alternative Vote system with the use of jungle animals, a video that’s gone viral with nearly 100,000 views.

London-based singer-songwriter MJ Hibbett has written an upbeat cheeky song “I’m Saying Yes” (with the lyric “and I don’t care if that pleases Nick Clegg”). In Hibbett’s video Nick Clegg does a dance in fish-net tights, a wig and a mini-skirt. And TV historian and BBC One Show presenter Dan Snow is a favourite too, with his own video showing how AV is something we all do in our everyday lives. You can access our collected Favourites here.

Fate dictated that there would be only one official Yes campaign. That’s what the Electoral Commission asked for, and that’s what we’ve got. But there are more people than just the team at Yes to Fairer Votes with a stake in the referendum. There are thousands, if not millions of people in Britain who also care about the outcome. And the fact that there has been this swell of, dare I say capable and credible grass-roots output can only vouch for the sincerity, passion and commitment of pro-AV campaigners around the country, whether they are affiliated with the official Yes campaign or not.

  • http://twitter.com/kirkedward/status/63549011235315712 townfan

    RT @leftfootfwd: Unofficial Yes to AV campaigners are achieving success from the grass-roots: http://bit.ly/mnnsWZ writes

  • http://twitter.com/neilrfoster/status/63549240915410944 neilrfoster

    RT @leftfootfwd: Unofficial Yes to AV campaigners are achieving success from the grass-roots: http://bit.ly/mnnsWZ writes

  • http://twitter.com/balachmor/status/63549425540276225 Iain Carson

    RT @leftfootfwd: Unofficial Yes to AV campaigners are achieving success from the grass-roots: http://bit.ly/mnnsWZ writes

  • http://twitter.com/johnedginton/status/63549993566478336 John Edginton

    Unofficial Yes to AV campaigners are achieving success from the grass-roots http://bit.ly/iyQ3cL

  • http://twitter.com/thegreenparty/status/63550196856004608 The Green Party

    RT @leftfootfwd: Unofficial Yes to AV campaigners are achieving success from the grass-roots: http://bit.ly/mnnsWZ writes

  • http://twitter.com/pjgoodman/status/63550948416569344 Penelope J. Goodman

    RT @leftfootfwd: Unofficial Yes to AV campaigners are achieving success from the grass-roots: http://bit.ly/mnnsWZ writes

  • http://twitter.com/leechalmers/status/63551078800687104 Lee Chalmers

    RT @leftfootfwd: Unofficial Yes to AV campaigners are achieving success from the grass-roots: http://bit.ly/mnnsWZ writes

  • http://twitter.com/caddymation/status/63551534197243904 Ben Cadwallader

    RT @leftfootfwd: Unofficial Yes to AV campaigners are achieving success from the grass-roots: http://bit.ly/mnnsWZ writes

  • http://twitter.com/houseoftwits/status/63551841836859392 House Of Twits

    RT @leftfootfwd Unofficial Yes to AV campaigners are achieving success from the grass-roots: http://bit.ly/mnnsWZ writes

  • http://twitter.com/cllrrmallender/status/63552460307968000 Richard Mallender

    RT @TheGreenParty: RT @leftfootfwd: Unofficial Yes to AV campaigners are achieving success from the grass-roots: http://bit.ly/mnnsWZ writes

  • http://twitter.com/nonamesleft999/status/63553231674015744 John Symons

    RT @leftfootfwd: Unofficial Yes to AV campaigners are achieving success from the grass-roots: http://bit.ly/mnnsWZ writes

  • http://twitter.com/manishtasunnia/status/63553242029764608 manishta sunnia

    RT @leftfootfwd: Unofficial Yes to AV campaigners are achieving success from the grass-roots http://bit.ly/jednaY

  • http://twitter.com/dougrouxel/status/63556811571204096 DougRouxel

    RT @leftfootfwd: 'Unofficial' #Yes2AV campaigners are achieving success from the grass-roots http://bit.ly/jednaY <- could this swing it?

  • http://twitter.com/curtsgames/status/63559018706251776 Curt Hall

    Unofficial Yes to AV campaigners are achieving success from the grass-roots: All our uploaded videos can b… http://tinyurl.com/3h3gvfl

  • http://twitter.com/gertiepink/status/63559549650604032 Rachel

    RT @manishtasunnia: RT @leftfootfwd: Unofficial Yes to AV campaigners are achieving success from the grass-roots http://bit.ly/jednaY

  • http://twitter.com/mattwootton/status/63559659327463424 Matt Wootton

    ooh, I have a new blog piece on Left Foot Forward http://tinyurl.com/5ut2aeg Se llama Unofficial Yes to AV campaigners achieve success (etc)

  • http://twitter.com/trevdick/status/63559780077273088 Trevor Stables

    RT @TheGreenParty: RT @leftfootfwd: Unofficial Yes to AV campaigners are achieving success from the grass-roots: http://bit.ly/mnnsWZ writes

  • http://twitter.com/gertiepink/status/63559912793440256 Rachel

    RT @TheGreenParty: RT @leftfootfwd: Unofficial Yes to AV campaigners are achieving success from the grass-roots: http://bit.ly/mnnsWZ writes

  • http://twitter.com/gorillagert/status/63560515573653504 Kirsty

    RT @DougRouxel: RT @leftfootfwd: 'Unofficial' #Yes2AV campaigners are achieving success from the grass-roots http://bit.ly/jednaY <- …

  • http://twitter.com/imogencaterer/status/63564529279315968 Imogen Caterer

    Here's why I and some of my colleagues have been up to http://bit.ly/lCZv39 #yes2AV #yesinmay

  • http://twitter.com/pssepto/status/63564660464549888 Mevan

    That's me! AND YOU! Go us! :D @leftfootfwd: Unofficial Yes to AV campaigners are achieving success from the grass-roots http://bit.ly/jednaY

  • http://twitter.com/mattwootton/status/63565733694676992 Matt Wootton

    RT @Pssepto: That's me! AND YOU! Go us! :D @leftfootfwd: Unofficial Yes to AV campaigners are achieving success http://bit.ly/jednaY Síííííí

  • http://twitter.com/shadowlightfoto/status/63568500895125504 ShadowLightPhotos

    RT @leftfootfwd: Unofficial Yes to AV campaigners are achieving success from the grass-roots http://bit.ly/jednaY #YES2AV

  • http://twitter.com/mydogsgadgets/status/63568538237026304 Ligia Cardenas

    Unofficial Yes to AV campaigners are achieving success from the grass-roots: Output so far includes a talking do… http://bit.ly/lkDe9B

  • http://politicsnstuff2011.blogspot.com/ Politics ‘n’ Stuff

    It’s a shame how the official Yes and No campaigns have ‘hijacked’ the debate, we think the referendum would have been better without them.

    Whatever your views, it’s good to see some independent videos etc being made, it shows that many people really do care about politics.

    For what it’s worth we did one too “AV or Not AV? That is the question”, check it out at: http://politicsnstuff2011.blogspot.com/2011/04/av-or-not-av.html or http://www.youtube.com/watch?v=GXrH1rfJyhs

  • Richard

    The “Let Em AV it” link is broken.

  • http://free-english-people.blogspot.com/ Paul Perrin

    How could you leave out the original AV vs FPTP Ice Cream Man video!!

    http://www.youtube.com/watch?v=WZzfZ9hCxq4

  • LetemAVit.com

    Corrected link :)

  • Dominic Browne

    Thank you Richard, the link has been repaired now.

  • http://twitter.com/emirandall/status/63596475027951616 Emily Randall

    RT @leftfootfwd: Unofficial Yes to AV campaigners are achieving success from the grass-roots http://bit.ly/jednaY

  • http://twitter.com/bubbalou/status/63610090283999232 Louise Shaw

    RT @leftfootfwd: Unofficial Yes to AV campaigners are achieving success from the grass-roots http://bit.ly/jednaY

  • http://uniteddiversity.com Josef Davies-Coates

    The first “The People Say Yes” link is broken too. And the “Yes! Postcards site” link.

  • http://twitter.com/trevdick/status/63652647001001984 Trevor Stables

    RT @leftfootfwd: Unofficial Yes to AV campaigners are achieving success from the grass-roots: http://bit.ly/mnnsWZ writes

  • BenM

    I fear the cause is lost. Leadership of the YES campaign has been poor. It has focussed on irrelevancies like “AV will make your MP work harder” when most constituents respect the effort their local MP puts in, or nonsenses about stopping Expenses abuse when it won’t affect that either.

    Much more focus needed to be put on how AV enfranchised the average voter. That opportunity has been squandered.

  • http://twitter.com/rupertread/status/63888876606996480 RupertRead
  • http://www.twitter.com/GreenRupertRead Rupert Read

    Ben is probably right. But it ain’t over til its over. Share share share these great videos and links!

  • Elliot Folan

    Ben, if you really think that, they get out there and campaign – just as Rupert and the unofficial ‘Yes!’ campaign are doing.

    Don’t just stand on the sidelines and pour criticism on everything. Get out and make a difference.

  • http://twitter.com/myinfamy/status/64287290662453248 Daniel Pitt

    Unofficial Yes to AV campaigners are achieving success from the grass-roots: http://bit.ly/mnnsWZ #Yes2AV

  • Dave

    Don’t forget this poster: http://www.letsavabeer.com

  • CornwallNews

    The proposed AV v FPTP UK Referendum consists of a contrived, fabricated and simplistic bipolar choice of only two inadequate options set against unfit UK Electoral Law, unfit UK Electoral Registers and unfit UK Election Returning Officer negligible powers of cross-constituency scrutiny. Election Returning Officers will be unable to guarantee ‘One Person-One Vote’ nor to sign off ANY part of such a referendum as ‘true’, ‘democratic’, ‘free’ or ‘fair’.

    Here are fundamental AV v FPTP BOGUS REFERENDUM flaws:

    1. UK Electoral Law – NOT ‘fit for purpose’.
    2. UK Electoral Registers – NOT ‘fit for purpose’.
    3. UK CERO powers – NOT ‘fit for purpose’.

    A UK REFERENDUM MUST, ON PRINCIPLE, BE GUARANTEED TO BE VERIFIABLY AND GENUINELY ‘ONE PERSON-ONE VOTE’.

    IF THIS AV v FPTP BOGUS REFERENDUM IS ATTEMPTED IT WILL NOT BE.

    BOGUS UK ELECTORAL REGISTERS = BOGUS REFERENDUM:

    http://www.bbc.co.uk/blogs/grahamsmith/2010/06/second_home_voters_1.html
    http://www.bbc.co.uk/blogs/grahamsmith/2010/06/secret_ballots_and_second_home.html
    http://www.bbc.co.uk/blogs/grahamsmith/2010/06/worried_about_second_home_vote.html
    http://www.bbc.co.uk/blogs/grahamsmith/2010/06/kevins_too_busy_to_probe_secon.html
    http://www.bbc.co.uk/blogs/grahamsmith/2010/06/game_on.html
    http://www.bbc.co.uk/blogs/grahamsmith/2010/06/a_letter_to_the_chief.html

    http://www.bbc.co.uk/blogs/grahamsmith/2011/04/some_second_home_voters_purged.html

    In the face of such corrupt and non-democratic electoral foundations, these may be the only rational responses to the RUBBISH REFERENDUM:

    BOYCOTT THE LIBERAL DEMOCRAT CONSERVATIVE PARTY CAMERON CLEGG COALITION BOGUS AV v FPTP REFERENDUM.

    OR

    SPOIL YOUR BALLOT PAPER WITH A SUITABLY CONSTRUCTIVE COMMENT IN RESPONSE TO THE BOGUS AV v FPTP UK REFERENDUM – A LIBDEMCON COALITION CON.

    NOTE: ALL SPOILED BALLOT PAPERS HAVE TO BE RECORDED AND NUMBERS PUBLISHED.

    ANYONE WHO VALUES GENUINE DEMOCRATIC PRINCIPLES AND WISHES TO SEE GENUINE ‘ONE PERSON-ONE VOTE’ DEMOCRACY IN THE UK WILL NOT ENDORSE THIS ABSURD, INFANTILE, UNSOUND, NON-CREDIBLE, SHALLOW, RESTRICTED AND INSULTING BOGUS REFERENDUM WITH THEIR VALUABLE VOTE.

    CONSIDER THIS:
    IF THE NUMBER OF SPOILED BALLOT PAPERS EXCEEDS THE ‘YES’s, THE ‘NO’s or BOTH – WHAT NEXT?

    With our compliments
    The Editors
    CN

  • http://twitter.com/blogsoftheworld/status/64687320330280960 blogs of the world

    Matt Wootton reports on the inventive and creative grass-roots campaigning for the Alterna… http://reduce.li/vydaef #yes

  • simon

    Dan Snow on YouTube is the best explanation I’ve seen – pass it on.

  • http://liberalconspiracy.org/2011/05/07/the-yes-to-av-campaign-let-the-post-mortems-begin/ The ‘Yes to AV’ campaign: let the post-mortems begin | Liberal Conspiracy

    [...] The deep overall failure to message adequately, as my colleague Matt Wootton has argued here on LC. The problem began with the failure of the YES side to establish that there was a profound problem with FPTP. That’s the first step any campaign needs: ‘Here is a serious problem that needs fixing’. YES failed at that first hurdle. (more here) [...]